In this episode Jeremy Vest and Dane Golden talk about Dane’s new study.
After an in-depth study (a joint effort of TubeBuddy and HEY.com), authors Dane Golden and Phil Starkovich have found that saying the word “you” just once in the first 5 seconds of a YouTube video can increase overall views by 66%. And views can increase by 97% – essentially doubling the viewcount – if “you” is said twice in the first 5 seconds (see table on page 22 of the study).
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